eHealth Ventures Invests in It’s About Me, Developing a Game-Changing Urinalysis Solution

Tel Aviv, Jan 1st, 2020

eHealth Ventures (, the leading Digital Health technological incubator in Israel, announced an investment in its eleventh portfolio company.  It’s About Me is developing the world’s first 100% passive, non-invasive urinalysis device for home use. This innovative platform will provide end-users with real-time urinalysis every time they urinate, without disrupting their daily routine, providing strong technological support to the remote diagnostics / home monitoring arena.

Urinalysis is one of the most used methods employed today for diagnosis and monitoring of a wide range of medical conditions. Current in-home chemical-based urinalyses have a 50% accuracy rate with 20% compliance by the end-user after the first month. Due to lack of consistent testing and data capture, patients and doctors can’t accurately determine patient health through regular urine testing, limiting the patient to inconvenient in-lab visits or simply waiting until they feel ill.

It’s About Me is working on a device that is mounted on the rim of the toilet providing the end-user with a passive, non-invasive urinalysis that will not change their lifestyle or habits. The sensor detects the composition of the urine and sends the data to the cloud. AI algorithms then process the sample findings along with the user’s historical data to detect trends. The findings are sent to the patient via a mobile application. The biomarker data is also sent (encrypted) directly to the EHR (Electronic Health Record) system for physician and provider accessibility.

Dr. Joseph Rosenblum, Chief Medical Officer of eHealth Ventures, commented: “Digital diagnostics are changing modern healthcare and providers are seeking rapid, accurate, and cost-effective methods to detect and monitor disease from a distance. It’s About Me fits perfectly into this market need – a home-based device that can continuously monitor key biomarkers with no human touch required. Following their win at our annual innovation event last May, we are proud to include this company in our portfolio and expect great success from its experienced team.”

Guy Goldman, founder and CEO of It’s About Me, commented:  “Using a sensor to tell a person how they are feeling right now is old news. The exciting element in home-based monitoring is the use of vast amounts of data to tell people how they are going to feel tomorrow. Urine contains amazing amounts of information and by making the sensor completely passive, continuous data is easily collected, providing data sets for early disease detection and overall wellness suggestions, a key part of the new age of medical predictive analytics. We are excited to be included in the eHealth Ventures portfolio and family and look forward to building significant value for the company” .


About eHealth Ventures:

eHealth Ventures is a multinational consortium of world-class medical organizations, industry leaders, and seasoned financial investors.  Partners include Maccabi – Israel’s leading HMO, the Israeli Innovation Authority (IIA), Amgen – a global biotechnology leader, Medison Ventures – the venture arm of a leading Israeli pharmaceutical distributor and SCI – a major Chinese VC fund. eHV has reviewed over 1000 projects and invested in 11 innovative companies, all focused on Digital Health solutions for Diagnostics, Therapeutics and Home Care.


Contact:       Guy Goldman, CEO, It’s About Me –

Ophir Shahaf, VP BD, eHealth Ventures –